MCN Unveiled: A Gateway to Content Creation Success

I. MCN Overview

1. What is MCN?

According to YouTube, an MCN, or Multi-Channel Network, is an organization that connects multiple YouTube channels to form a network and provide various services. These services can encompass:

Building content strategy
Facilitating creator collaboration
Managing digital rights
Monetization and/or merchandise sales

2. MCN's Channel Management Systems

Upon joining an MCN, you'll encounter three channel management systems:

Affiliate CMS: Managed by the MCN and belonging to the Affiliate Content Owner.
O&O CMS: Owned and operated by the partner, granting them exclusive rights over the channel's YouTube content and daily operations.
Music CMS : similar to O&O CMS, specializes in music channels.

It's important to note that not all MCNs offer all three systems, and each has its own unique set of rules and benefits. Joining an MCN is a significant decision for any content creator. Before taking the plunge, ensure you understand the value the MCN can provide!

II. Advantages of MCN Partnership

1. Protecting Your Content and Channel from Copyright Issues

Content copying and re-uploading plague creators, especially YouTubers. Unscrupulous individuals steal content, jeopardizing the earnings, reputation, and brand of genuine creators.

If you want to focus on creating without worrying about intellectual property theft, partnering with an MCN is a wise move!

MCNs implement Content ID on YouTube, essentially "fingerprinting" your content. Any video uploaded after that is scanned against Content ID reference files. If there's a match, the video is flagged, and you have the power to decide how to "punish" the infringing content!

2. Harnessing Data-Driven Insights for Content Optimization

MCNs analyze your data and provide strategic guidance for improvement. They assess your YouTube channel's health using metrics like subscribers, comments, average watch time, click-through rate, and more. Based on this analysis, they offer suggestions for enhancing content quality and scheduling to reach the right audience.

TUBRR takes pride in being the most YouTube-savvy MCN in Vietnam today. Before launching in Vietnam, TUBRR had over 10 years of experience in the European market, supporting international creators. With a team of experts who have worked extensively with Google and YouTube, TUBRR is steadily establishing itself as a powerful MCN and a trusted choice for partners and creators.

3. Leveraging Cross-Promotion and Collaboration

Joining an MCN opens doors to collaborating with other YouTubers and artists within the network. This presents an incredible opportunity to expand your audience, attract more viewers, and boost channel subscriptions.

Additionally, MCNs possess media channels that can promote your content and brand. TUBRR boasts an ecosystem of nearly 20 Facebook, YouTube, and TikTok fan pages with millions of followers, ready to support TUBRR creators.

4. Simplifying Brand Partnerships and Sponsorships

Have you ever struggled to connect with brands, determine your channel's worth, or negotiate sponsorship or booking opportunities?

An MCN can take care of all that for you! They help you find more brand partnership opportunities and safeguard your interests in financial agreements with partners. You can focus on creating, while the MCN handles the rest!

5. Elevating Your Content Production Capabilities

Not all, but many MCNs (including TUBRR) provide facilities, equipment, and a content library to support creators' video production and distribution. Need a professional recording studio? Paid music for immersive audio? Or suggestions, support, and other content resources? An MCN can provide it all!

Carefully consider your needs and the terms of any MCN partnership to ensure sustainable and effective collaboration!

III. MCN Entry Requirements

Each MCN will have different criteria and conditions for participation, such as having over 1000 registered users, channels that have enabled monetization, and more. There are MCNs focused on music content, entertainment game shows, and others that aim to support production teams as their primary focus.

For example, the criteria that TUBRR prioritizes and highly values in content creators is original content. At TUBRR, numbers like channel subscriptions or views are no longer as important as the ability to innovate and independently produce content, avoiding copying or re-uploading from other channels.

If you aspire to become a member of TUBRR's creative network, don't hesitate to get in touch with us: HERE

TUBRR supports creators in spreading value

As a reputable MCN brand with 10 years of development in the Czech Republic market, recognized as a trusted YouTube business partner, TUBRR - a multi-channel network and a strategic partner of WOA Media - confidently positions itself as the MCN with the deepest understanding of YouTube in Vietnam.

Proud to be one of the first complete MCNs in Vietnam, TUBRR ensures the provision of a variety of high-quality professional services for creators, including:

Creator management
Channel support and development
Providing a diverse range of free music and creative content libraries
Licensing characters
Offering premium workshops to share knowledge about production and business activities on the YouTube platform.