TUBRR network aims to become a diverse and professional ecosystem
TUBRR , a Multi-Channel Network (MCN), recently celebrated its one-year anniversary in Vietnam, marking several significant milestones and unveiling its future development strategies.
In recent years, the digital content industry in Vietnam has been steadily growing. Just on the YouTube platform, the Vietnamese have earned the equivalent of over 1,500 billion Vietnamese dong in 2022 (according to DCCA). This opens up a tremendously fertile and potentially rich landscape for Vietnamese content creators, promising substantial revenue streams.
As an official Multi-Channel Network (MCN) management system of YouTube with a decade of experience in the European market, TUBRR made its official debut in Vietnam and the Asia-Pacific region in October 2022. TUBRR is the first MCN brand in Vietnam to own all three content management system (CMS) platforms: Affiliate CMS, Managed CMS, and Music CMS. Combined with its position in the WOA ecosystem, TUBRR delivers the most flexible and optimized service quality for content creators in Vietnam and worldwide. After just over a year of operation, TUBRR has achieved several remarkable parameters, including over 1,000 channels joining the network, owning 3 YouTube diamond play buttons, averaging 5 billion views, and 40 million new subscribers each month.
During this event, TUBRR entered into strategic partnerships with three major players in the digital content industry in Vietnam: DAO Entertainment, OTA Network, and Phuot Luon. DAO Entertainment is a music company collaborating with over 1,500 artists, labels, and media companies; OTA Network is an established gaming-focused MCN in the Vietnamese market; and Phuot Luon is an agency with a community of over 1.2 million travel enthusiasts. This collaboration reflects the vision and direction for TUBRR's future development in the fields of music, entertainment, and travel content.
Mr. Nguyen Anh Tuan, the representative of TUBRR in the APAC region, stated: "We are strategically partnering with trusted industry counterparts to create a diverse and professional ecosystem, providing knowledge and tools to support Vietnamese digital content creators in developing their careers and reaching a global audience.
The event also saw the participation of many well-known creators within the TUBRR network, including singer Thu Minh, Am thuc me lam , Tron Mama , magician TrungKP … Through the prestigious TUBRR Awards, 11 categories corresponding to 13 partners and content creators were honored and appreciated for their outstanding contributions over the past year of collaboration.
With the consistent message: "Each content creator is a precious diamond," TUBRR has clearly demonstrated its mission and vision on the journey to discovering, crafting, and supporting these valuable gems from their raw beginnings to shining success.
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