If you are a content creator active on social networking platforms, you have certainly heard the concept of "MCN", "Network" or "Multi-channel network". So what is MCN, why should creators participate in MCN and which MCNs are leading the Vietnamese market today?

Join us to find the answer right in the article below!

I. WHAT IS MCN?

MCN (also known as “multi-channel network”, “network” or “network”) is an organization that links many YouTube channels to form a network to provide services. Such services may include: audience growth, content programming, creator collaboration, digital rights management, monetization and/or sales (As defined by YouTube).

For the YouTube platform, all MCN channels must be reviewed and follow YouTube monetization policies.

II. Why should Creators join MCN?  

Becoming a YouTube creator is not just about producing engaging content or filming beautiful videos, but also about channel management, policy compliance, copyright assurance, and community interaction activities, channel development... all with the ultimate goal of optimizing the ability to generate income or brand communication from this YouTube channel.

And the role of MCN is to help creators achieve that ultimate goal more easily.   

1. MCN supports the care and management of content on the YouTube channel

MCNs will have a CMS system to help manage content as well as increase the channel's reputation with YouTube. In addition, MCN also often provides content development consulting services and channel optimization strategies such as suggestions for creating SEO-standard video titles and hashtags so that videos can be searched and recommended more easily. , suggest adjusting thumbnails correctly - standardly and attracting viewers, analyze data more clearly about audiences so creators can come up with appropriate content routes.…

See more:   Distinguishing CMSs in MCN YouTube

2. MCN opens up more opportunities for cooperation

When you join an MCN, you will also open up many opportunities to cooperate with brands, commercial organizations (booking, advertising, affiliate...) or creators with the same passion to produce content together. , cross communication…. Thereby increasing income significantly.

3. MCN provides specialized services and promotes creative efficiency

Finally, MCN provides professional content production services and resources that an independent/individual creator may find difficult to embark on when embarking on creative work. These services may include copyright management, legal support, media consulting, production studio... and other added values, depending on the policies of each MCN.

Overall, participating in an MCN is an important decision and worth considering for Creators on their journey to create and spread quality content!

III. Top 5 leading YouTube MCNs in Vietnam

1. POPS Worldwide  

1.1. Overview of POPS Worldwide

POPS Worldwide was established in 2008 in City. Ho Chi Minh City, started as a copyrighted music supplier for music platforms and telecommunications network systems, then developed into one of the first multi-channel networks in Vietnam. Thanks to this pioneering advantage, POPS has built a strong content ecosystem with the participation of many top famous artists in Vietnam such as My Tam, Dam Vinh Hung...

POPS's outstanding achievements include: 3 YouTube diamond buttons, 106 gold buttons and more than 4.6 billion views per month across the system.

With the orientation of becoming the leading entertainment platform in Southeast Asia, POPS has now developed into many other markets in the region such as Thailand, Singapore, Indonesia...

1.2. Why should you join POPS Worldwide?

POPS Worldwide is the first multi-channel network in Vietnam, outstanding in both reputation, prestige and scale of operations.  
Providing a variety of music copyrights, animations and highly recognizable entertainment programs.  
Owning a network of more than 3,100 partners of leading creators, actors, and artists in Vietnam.  
Capable of producing television shows, independent films...

1.3. Limit

There is only one CMS system, O&O Channel (Managed CMS).  
Conditions for participating in POPS Worldwide's network are higher than those of other MCNs.  
Most suitable for famous singers, artists, and actors with names in the market.   

2. TUBRR   

2.1. Overview of TUBRR

TUBRR is a relatively new YouTube MCN brand in the Vietnamese market. However, with more than 10 years of operation and development in European countries and especially with the support of Sconnect - Vietnam's No. 1 MMO (Make Money Online) enterprise, TUBRR has quickly recorded achievements. Remarkable as: 3 diamond buttons, 180 gold buttons and 240 silver buttons with 5.2 billion views per month.

TUBRR is currently a partner of many content production units and leading artists and creators such as Wolfoo, singer Thu Minh, creator Tron Mama...

2.2. Why should you join TUBRR?

TUBRR is one of only 2 MCNs in Vietnam that owns all 3 complete CMS systems.  
Is the MCN unit with the most knowledge about YouTube with close relationships with this platform.  
All creators in the system, including creators - artists large and small, are fully supported with MCN services, sponsorship, media consulting...  
Regularly organize events and workshops to share knowledge and experience in content creation and activities on the YouTube platform for creators.

Sign up for TUBRR:   Sign up

2.3. Limit

It is a new MCN brand in Vietnam, few people know about it.  
The network of individual creators is not as extensive as other MCNs.

3. METUB  

3.1. Overview of METUB

METUB is a YouTube MCN brand founded in 2014 by young businesswoman Ha Thi Tu Phuong. As one of the pioneering models in the field of supporting creators and artists, METUB has quickly attracted a series of famous artists in Vietnam such as Tran Thanh, Chau Bui, Ly Hai... and at the same time cooperated with many famous artists in Vietnam. Collaborate with content production units, record companies...

In just a short time, METUB has reached the milestone of 2,500 channels under the network, bringing in 5 billion views each month.

3.2. Why should you join METUB?

METUB is backed by resources from WebTVAsia - One of the fastest growing digital media and entertainment companies in Asia.  
Owning more than 10 electronic newspapers, more than 30 fanpages and 800 content channels... along with communication services, serving as a strong funding resource for creators and artists.  
Organize many workshops and events to share industry experience by field or skill.  
Large network of creators with more than 2,500 partners who are singers, artists, and creators loved by young people.

3.3. Limit

There is only one Affiliate CMS system so it does not have many support features like Managed CMS.  
To join the network, a creator's Youtube channel must have monetization enabled and be assessed by METUB as having growth potential.  
The services provided are suitable only for major creators.

4. MCV Network  

4.1. Overview of MCV Network

MCV Network is developed by MCV Group, with investment from Vietnam Television VTV. This is also one of the first multi-channel networks in Vietnam focusing on multi-platform development with more than 425 million followers, reaching 6.6 billion views per month across the entire system.

4.2. Why should you join MCV Network?

MCV is an official partner of multiple social networking platforms, including YouTube, Facebook and TikTok.  
Providing recording studio services, recording, livestreaming, video post-production... along with a list of more than 30 television programs, broadcast weekly.  
There is a strong cross-sharing and communication channel system for partners in the network.

4.3. Limit

More suited to organizations, TV production teams, and B2B organizations than individual creators.

5. Điền Quân Network  

5.1. Overview of Dien Quan Network

Dien Quan was developed by Color Man - former MC Do Van Buu Dien. He used to be a veteran editor of Ho Chi Minh City Television Station. HCM, in charge of many programs, leading many news reports.

Dien Quan Network has developed strongly thanks to popular TV shows and gameshows such as "Immortal Voice, Who's Voice", "Comedian Challenge" with the appearance of famous stars such as Truong Giang, Tran Thanh...

5.2. Why should you join Dien Quan Network?

Dien Quan provides many services such as advertising, event organization, media consulting, marketing, especially organizing widely welcomed entertainment programs and gameshows.  
The channel system has more than 400 channels, attracting 10 billion views and 21 million followers after a short period of operation.  
There are many sharing activities about YouTube, contests, and recruiting talented creators.

5.3. Limit

There is only one CMS system: Managed CMS (O&O Channel).  
Dien Quan has faced many bad reputations related to tax evasion, the quality of content on the network is not guaranteed...

TUBRR supports creators to spread value

As a reputable MCN brand with 10 years of development in the Czech Republic market, becoming a business partner trusted by YouTube, TUBRR - multi-channel network, strategic partner WOA Media, confident that MCN understands YouTube well best in Vietnam.

Proud to be one of the first two complete MCNs in Vietnam, TUBRR ensures to provide a variety of high-quality professional services for creators including:

• Innovator management
• Channel support and development
• Provides a free music store and a diverse creative content store
• Character franchise
• Providing high-end training workshops to share knowledge about production and business activities on the YouTube platform

Register to become a Creator accompanying TUBRR 👉 Here

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