Unveiling the secrets to get more Brand Deals
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For content creators, Brand Deals signify not just a crucial revenue stream but also a realm of immense growth potential. However, amplifying collaboration opportunities and optimizing income from Brand Deals remains a challenge for many content creators.
In this comprehensive guide, TUBRR unravels the secrets to propelling your revenue through these deals!
I. Brand Deals Overview
1. What is Brand Deals?
A “brand deal” is a partnership between creators and brands and is sometimes referred to as a “brand sponsorship” too.
Videos or other types of media assets you develop with a brand are called “branded content". Branded content is usually paid for by a brand and features its products or services in some way.
Common types of branded content include product reviews, comedic sketches featuring products/brands, unboxing videos…
2. The Benefits of Brand Deals
In the era where content creators wield substantial influence over consumer perception and purchasing decisions, Brand Deals emerge as a collaboration fostering immense economic and promotional value for both creators and brands.
2.1. For Content Creators
- Augmenting income streams from creative work, often serving as a primary and financially promising avenue.
- Unlocking opportunities to become brand ambassadors, representing faces, or affiliates for various brands.
2.2. For Brands
- Accessing target customer groups efficiently.
- Amplifying brand image or boosting product sales.
II. How can Creators connect with Brands?
1. Finding Brands
1.1. Exploring Opportunities on Influencer Platforms or Communities
There are numerous platforms and communities facilitating connections between content creators and brands. They function as specialized e-commerce platforms where creators act as service providers for promotion, and brands are potential buyers.
One such platform is YouTube's BrandConnect (formerly FameBit), integrated directly into the YouTube Studio page for creators. By navigating to "Monetization," selecting "BrandConnect," and clicking "Get Started," brands can explore your channel and content for potential collaborations. Unfortunately, this feature is currently being tested only in the US and India.
You can also join community groups focusing on booking Key Opinion Leaders (KOLs), Key Opinion Consumers (KOCs), etc., on social media platforms to find suitable brands. Additionally, there are multi-channel networks like TUBRR that provide Brand Deals services, enhancing collaboration opportunities for content creators.
1.2. Direct Contact with Desired Brands
If you have specific brands in mind for collaboration, don't hesitate to reach out to them directly via social media, email, or their website. Cultivating relationships with brands, even if they currently have no ongoing marketing campaigns, can potentially open doors for future collaborations.
1.3. Considerations When Selecting Brands for Collaboration
While Brand Deals offer fantastic income-generating opportunities, it's crucial to consider certain criteria before deciding to collaborate with a brand, ensuring alignment with yourself, your content, and your audience:
- Alignment with Your Audience : If your viewers are predominantly young students, collaborating with real estate, automotive, or middle-aged fashion brands might not be suitable. Ensure the brand resonates with your audience.
- Fit with Your Content : Each content channel has its unique personality and style. Promoting products or brands conflicting with your channel's direction could lead to audience disengagement or negative sentiment.
- Frequency of Branded Content : While many brand collaborations are welcome, excessively frequent branded content can negatively impact the viewer experience.
- Discuss Alignment with the Brand : Ensure the terms in the Brand Deals agreement align with your values and are feasible. Transparent communication upfront can prevent complications later.
2. Prepare a Portfolio
A portfolio is a comprehensive profile, akin to a canvas introducing yourself to brands—explaining who you are and why they should collaborate with you. You can use portfolio templates on design platforms like Canva, WordPress websites, or create your own.
Your portfolio should be creatively designed to make an immediate impression on brands. However, it should also provide complete and clear information, including:
2.1. Reasons for Collaboration
Start with why you admire the brands or their products/services, leading to your desire for collaboration. This creates a positive impression that you've actively researched and invested in this collaboration, which brands highly appreciate.
2.2. Channel Metrics
Share unique values, personality traits, and content styles that captivate audiences and intrigue brands. Include channel statistics such as:
- Current subscriber/follower count
- View counts or average views. Highlight any recent growth in view counts.
- Your primary audience demographics
- Viewer engagement or average watch time on your channel.
These figures help brands understand your channel's interaction levels and the potential and suitability for their presence on social media platforms.
2.3. Ideas for Branded Content
Lastly, describe content ideas for the Brand Deals project if the collaboration succeeds. Preparing a few ideas helps brands visualize the benefits you can offer them. This aids in a smoother, more fluid collaboration process.
Don't feel disheartened if brands don't respond or decline, even if you've poured your effort into perfecting your portfolio. It's a common occurrence and could stem from various objective reasons. Instead of feeling discouraged, continue your creative work, grow your content channel, and seek other opportunities in the future. At the right time, collaboration invitations will come your way.
III. Attracting Brand Deals with TUBRR
Suppose you wish to fully concentrate on creating engaging content for your audience. In that case, you might consider "handing over" the task of seeking and establishing brand partnerships to a multi-channel network (MCN) like TUBRR.
TUBRR is YouTube's official MCN with 10 years of experience in both the European and Vietnamese markets. Our mission is to optimize income for content creators and accompany them on a global journey to spread creative value. Not only does TUBRR provide solutions to arising issues, but it also comprehends, supports, and delivers the most optimized Brand Deals services in the market for content creators.
Since its official launch in Vietnam, TUBRR has gained trust and collaborations from various creators, including both big and small YouTubers such as Youtuber Ẩm thực mẹ làm, Creator Tròn Mama, singers Thu Minh, singer Khanh Linh…
With its Brand Deals support services, TUBRR will take charge of finding and selecting suitable brands, as well as aligning collaboration terms to ensure maximum benefits for you. Being part of TUBRR's multi-channel network opens doors for content creators to connect and collaborate with major brands the network has partnered with, including FOREO, Vichy, LG, JBL, Panasonic, NesCafé, CocaCola, Pepsico...
👉 Join TUBRR to spread creative value and optimize income [here]
TUBRR - A MCN with 10 years in the market - ready to support Creators for maximum income and revenue explosion!
As a trusted MCN brand with 10 years of development in the Czech Republic, acknowledged as a trusted YouTube enterprise partner, TUBRR, a multi-channel network and a strategic partner of WOA Media, confidently claims to be the MCN that understands YouTube the best in Vietnam.
Proud to be one of the first comprehensive MCNs in Vietnam, TUBRR ensures to provide a diverse range of high-quality professional services for content creators, including:
- Creator management
- Channel support and development
- Providing a variety of free music and diverse creative content
- Character licensing
- Conducting premium workshops sharing knowledge on production and business activities on the YouTube platform.
Register to become a Creator alongside TUBRR 👉 [Here]
Contact TUBRR directly at:
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