Summary of trends and prominent creators in the US in 2023
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2023 can be said to be a year of strong boom for the digital content industry, especially video formats. Anyone can become a great content creator and every day billions of content are consumed around the world. A series of popular trends have been discussed over the past 12 months, creators have attracted millions of new followers and music videos have been recognized globally.
In early December, YouTube announced a list of the most prominent trends, content creators and music videos of 2023 in the US - one of the most "fertile" content markets in the world. Let's explore this impressive list with TUBRR and find creative inspiration for an even more pervasive 2024!
I. Top 10 most trending topics of 2023
The most popular topics in 2023 in the US have in common that they all originate from an original movie, meme or music... and are then created by fans into unique and interesting content.
Notably, the Skibidi Toilet phenomenon was inspired by the cartoon of the same name, telling about the battle between a talking toilet and dolls with CCTV or TV heads. As of November 2023, videos on this topic have reached 65 billion views on YouTube. The majority of Skibidi Toilet's audience belongs to the young Alpha generation (those born from 2012 to present). This is considered the first digital content storm of this generation, marking a difference from the previous generation, Gen Z.
Also in 2023, the live-action Barbie movie released in theaters created a "Pink fever" with a series of content related to Barbie dolls; or Mc.Donald's new Grimace Shake product has become the inspiration for scary, vomiting memes.
In addition, the development of artificial intelligence, the song Flowers by Miley Cyrus or news about the war in Israel and Palestine... are also widely interested.
Top 10 YouTube content trends in the US in 2023:
- Top 1: Skibidi Toilet
- Top 2: Grimace Shake
- Top 3: Israel Palestine
- Top 4: Peaches (Bowser/Jack Black)
- Top 5: The Legend of Zelda: Tears of the Kingdom
- Top 6: Garten of Banban
- Top 7: Barbie (2023)
- Top 8: Peso Pluma
- Top 9: Artificial Intelligence
- Top 10: Flowers (Miley Cyrus)
II. Top 10 innovators 2023
For the 4th consecutive year, Mr.Beast ranked first on the list of the year's most outstanding American Creators. Besides, we also welcome new faces working in many different content genres, from entertainment videos, animation to sports.
Below is a list of the top American creators of 2023 based on number of subscribers:
- Top 1: MrBeast
- Top 2: Pink Shirt Couple
- Top 3: Topper Guild
- Top 4: Zhong
- Top 5: VuxVux
- Top 6: Ian Boggs
- Top 7: JT Casey
- Top 8: Jeffrey Bui
- Top 8: Stokes Twins
- Top 10: Ben Azelart
III. Top 10 exploding innovators of 2023
Pink Shirt Couple can be said to be one of the most successful YouTubers in 2023, both topping the list of Top 10 Exploding Creators, which means having the highest number of subscribers of the year, and being Top 2 Top Creators. America (Just behind Mr. Beast). With this growth rate, it is likely that in 2024 Pink Shirt Couple can set many new records.
Besides, we also see many new faces joining this list of Top 10 Explosive Creators, such as DaFuq!?Boom!, the YouTube channel that created the Skibidi Toilet trend, attracting more than 30 million subscribers. New contract in less than 1 year.
- Top 1: Pink Shirt Couple
- Top 2: JT Casey
- Top 3: Jeffrey Bui
- Top 4: DaFuq!?Boom!
- Top 5: Cash
- Top 6: Hew Moran
- Top 7: Jake Sweet
- Top 8: Armaani
- Top 9: Corey Tonge
- Top 10: Jaden Sprinz
IV. Top 10 music videos 2023
The short video trend has become a great communication tool for music products to reach more global listeners. Outstanding cases include the song Flowers by Miley Cyrus or Favorite Song by Toosii. Both songs became global phenomena, spread rapidly by fans on short videos, reaching a huge audience.
This year, world music also witnessed a transformation in Latin music (not English music) in general and Mexican music in particular with a series of songs reaching hundreds of millions of views after just a few months of release like Ella. Eslabon Armado's Baila Sola and Peso Pluma.
List of 10 outstanding music videos in 2023:
- Top 1: Toosii - Favorite Song
- Top 2: Miley Cyrus - Flowers
- Top 3: Eslabon Armado, Peso Pluma - Ella Baila Sola
- Top 4: Yng Lvcas, Peso Pluma - La Bebe (Remix)
- Top 5: Morgan Wallen - Last Night
- Top 6: Fuerza Regida, Grupo Frontera - Bebe Dame
- Top 7: Rema, Selena Gomez - Calm Down
- Top 8: Carin León, Grupo Frontera - QUE VUELVAS
- Top 9: SZA - Snooze
- Top 10:Lil Durk - All My Life ft. J. Cole
So we've just looked back at the most outstanding content on the YouTube platform in the US in 2023. Do you follow any creators or "top trends" in the list above? If you want to know more about content trends and knowledge about making money on YouTube, don't forget to follow TUBRR and sign up to receive our monthly NewsLetter email!
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